Branding design for Eclipse Style Studio.
Client Name
Eclipse Style Studio
Website
We worked with Eclipse blinds to evolve an identity for its Eclipse Style Studio brand.
Eclipse Style Studio blinds are sold by independent retailers, so we wanted to develop a brand that not only showcased the colour and fabrics available in the range, but also made the range stand out from its competitors.
In order to effectively highlight the varying colours and hues available in the collection, we used these as inspiration to develop a brand that features an eye-catching, water colour design, making it both appealing and inspiring for trade customers and end consumers.
Positioning Eclipse Style Studio as experts.
Utilising this design, we rolled the new branding out across a series of new marketing collateral for Eclipse Style Studio, including brochure design & print, product books and z-cards. The user-friendly z-cards contained style inspiration and interior design ideas, positioning Eclipse Style Studio as experts in home decoration.
We designed and built a series of aspirational room sets, which were fitted with blinds from the Eclipse Style Studio collection. Our photographers captured various lifestyle shots of each set for inclusion across the new marketing materials, in order to provide consumers with further inspiration on how the blinds can be used in different home environments.
Website Design & Development.
The water colour theme was also implemented across the new Eclipse Style Studio website – which was designed and built in its entirety by our web team – to ensure consistency across all marketing communications. The website allows consumers to view the full range of blinds online, as well as featuring a sample order function, enabling people interested in a particular colour or fabric to order a relevant sample swatch.
This was a great project to work on, as the entire team had the opportunity to contribute to the creation of the new brand and really get their creative juices flowing.
Brand Video.
