Social Media & PR for Malton Laser.
Pure’s Leeds-based social media & PR experts have vast experience in implementing B2B PR campaigns, particularly within the manufacturing, engineering and construction sectors.
Client Name
Malton Laser
The PR team utilised this expertise when full service sheet metalwork manufacturer, Malton Laser, approached Pure’s Leeds PR agency to raise the company’s profile across the manufacturing and engineering industries, as well as the regional business landscape.
The Strategy.
Pure’s social media & PR team implemented a strategic trade and regional media relations campaign to position Malton Laser as experts within the sheet metal fabrication field. The team utilised press releases on new technology installations and client projects, as well as thought leadership articles on industry issues and topics, to position Malton Laser as a voice of authority within the relevant sectors.
In addition, the PR team secured profiles on the business’ owner, Charles Corner, in key trade and regional publications, in order to position him as a thought leader and expert in the engineering sector.
The Results.
To date the Pure social media & PR team has secured more than 50 trade and regional press cuttings for Malton Laser in key trade and regional titles including Professional Engineering, Yorkshire Post, Production Engineering Solutions, Industrial Laser Solutions and Building Products.
As well as reaching more than three million people through the PR communications, Malton Laser has noted a direct link between the PR implemented and an upsurge in both enquiries and sales, as well as increased traffic to the company’s website.
